Are you looking to work for a leading full-service IT solutions company that has been certified as a great place to work? Then, Gotham Technology Group may be the right place for you. We are currently looking for a qualified candidate to join the team as Marketing Manager.
Principal Responsibilities:
This role will be responsible for:
- Creating and executing a coordinated Marketing Strategy to drive profits in Gotham business lines – Product Resale, Professional Services, Managed Services and Staffing.
Strategies will include –
- Working with event team to plan and execute large- and small-scale events
- Email and social media communications
- Press releases and PR
- Sales alignment with vendors and internal delivery groups
- Calling campaigns
- Curating and improving marketing communications
- Website
- PDF slicks for products and offerings
- YouTube channel
- Social media – LinkedIn, Twitter, and Facebook
- Establish web advertising campaign for key initiatives and products
Responsible for lead distribution, qualification, and analysis using Microsoft CRM
- Work with key resale partners to create annual marketing plans for each vendor
- Monthly accounting meetings to track and report all MDF earned and close GL accounts
- Updating SharePoint with budgets, events collateral, and sales items
- Working with Operations team to code credit card statements, code expenses, and keep an updated budget
- Working in close alignment with field and inside sales teams to measure ROI to ensure impact of all marketing investments
- Engaging with technology partners to set up trainings, maintain cadence calls, track and utilize marketing funds, account map, execute marketing campaigns and events, and uphold relationships
Qualifications and Requirements
- 5+ years’ experience in IT Industry
- Strong leadership skills: ability to work with vendors to meet company objectives
- Excellent analysis, problem-solving, organization and negotiation skills
- Experience working with technology vendors, a plus
- Strong interpersonal skills: ability to develop and maintain business relationships
- Ability to work effectively cross functionally
- Proven history of excellent follow-through skills
- Travel estimate: 20%
- Excellent written and verbal communication skills
- Proficient use of MS Project, Word and Excel